The design and construction phases come with substantial costs. Any alterations to layout or materials during construction incur additional expenses, prompting the industry to prioritize clients having a precise vision of a home or building before ground is broken. Design modifications are more cost-effective for architects compared to hand-drawn plans, allowing builders to steer clear of costly changes mid-project. This grants clients a realistic preview of the final product, aiding their comprehension and progression with the project.

While basic sketches and floor plans were once the primary means for architects and builders to showcase, market, and sell properties—a method still relevant today—2D drawings and plans don’t always resonate with buyers. Visualizing how spaces connect or understanding a building’s context within its surroundings can be challenging through these traditional means. Technological advancements and computer-generated imagery have shifted the focus toward 3D architectural visualization. Images and animations surpass words in closing deals and offer clients a clearer depiction of their prospective purchase.