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Augmented and Virtual Reality

Augmented Reality (AR) involves enhancing a real-world environment with computer-generated sensory inputs like sound, video, graphics, or GPS data, either directly or indirectly observed in real-time.

Architects leverage this technology to preview building interiors during the initial design phases or superimpose digital data onto architectural models. Unlike virtual reality, which immerses users in a wholly digital environment, AR adds digital content onto real-world visuals.

For architects, this facilitates early-stage interior exploration and projection of digital data onto architectural models, addressing the challenge of transitioning projects from screen to physical space.