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The Importance of Architectural Visualisation and Choosing the Right CGI Company

Architectural Visualisation is the art of creating still images or sequences of images showing the characteristics of a proposed design. In this age of lightning fast response rate, it is more important than ever for architects to be able to provide clients with a clear idea of what is to be built. The techniques and the process vary, but the aim of a computer-generated image is to improve the design and increase the marketing value. The most important aspect of the CGI as a design and communication tool is that they are very reachable to clients or public who often struggle to read technical architectural drawings. They are effective for communicating design intentions, have no language barriers whilst visually stimulating the design process providing a better spatial understanding. It also helps people understand the cost that would be involved as well as the time it would take.

Architectural visualisation is a necessity to successfully reach out to a wide audience. But architecture and design companies, of every size, must carefully choose the right outsourcing partner for their visualisation needs to properly communicate with clients and attract more buyers. It is essential to hire the right company or person who can deliver visuals exactly as per your requirement at cost effective rates.

Technical Skills and Portfolio

Look for a comprehensive portfolio. Portfolio can help you determine not only whether the artists have the right skills and taste, but also show the level of quality that can be expected at the end of the job. Make sure the company’s website shows clear consistency in the quality of their work and the tools used in producing the images

Architectural Background

There are many 3d artists, graphic designers or visualisers in the market of architectural visualisation. But being an architect has numerous advantages in providing architectural visuals or developing designs. Being able to understand complex plans, sections, diagrams and complicated technical data is the most important benefit. Effective communication with architects or other disciplines such as civil engineers, mechanical engineers, lighting and landscape designers that work together with architects might require some terminology knowledge as well as an educational background. Having total control on concepts and details of architecture and design is a must to accurately visualise an architectural product. How colour and light behave on structures, what a human eye can perceive in space and time are what an architect also artistically pursues in his/her designs and visualisations.

Artistic Approach and Experience

3D Visualisation is not only achieving a photo-real representation of a proposed building or space. That would not be more than a technical illustration or simulation. You should master the fundamentals of art, principles like the rule of thirds, the golden rectangle, the rule of odds, colour theory, etc. Describing the project with technical accuracy is not enough. You need to make people desire whatever it is that you are proposing. Look for a company that has an approach to visualisation as art, willing to create inspiring images. All great visuals are born from the artist’s collective memories, experiences or observations. Be sure they have enough experience.

Support During Design Stages and Communication

My experiences and researches show that clients prefer a feedback loop with the visualiser even after the initial design options have been narrowed down. Input received from test renders helps the decision making more fluent which is not always possible due to imposed time constraints. Clients may wish to refine their designs before the final product and they shall get several chances to make decisions before the final product. There will be many conference calls, screen-sharing sessions, flow of e-mails defining the design process. Not many studios include support on stages of design because of either lack of professional background in architecture or choice of providing only result visualisations of a finished job. Try to find a company that provides support to its clients during the design process and even after submission of a job. The interaction between the 3d company and the client happens throughout the entire development process. If your visualiser keeps sending you draft visuals for you to mark-up via email or asking questions about some gaps in the design, you are most probably working with a pro.

Speed and Fast Response

Ability to react quickly to design changes but maintaining the quality is as important as quality and price. Clients may have to revise their designs due to several reasons and expect the visualising company to be flexible. This requires not only a proper visualisation skill-set but also relevant management skillss

Beware of Very Low Prices

Finally, be careful with the individuals who offer you a very low price for a CGI or animation, especially if you are going to present that visual to a client. You may end up with a poor result and possibly no time for any other options.

Denizhan Olmez

Director-AD ArchViz


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